The Value of Social Media

With Facebook.com having more than 400 million active users, of which 70% reside outside the United States*, it is crucial that we employ social media efforts where appropriate to help drive awareness of our clients’ homes. Facebook.com/sothebysrealty is an extension of the brand’s less is more philosophy, communicating lifestyle, extraordinary property and an outstanding network. SothebysRealty, our Twitter account, allows hundreds of people and organizations to follow and receive updates on the latest news and information within the Sotheby’ s International Realty network. Prospective buyers gather a wealth of information on these social networking sites, which is why we place great effort into gaining presence within these unique personal and professional communication tools.
* facebook.com